Searching For a Good Copywriter
If you're interested to make money online, you're going to have to have a website. If you want that site to generate income, it needs to be written extremely well. Unless you're good at copywriting already it's a good idea to hire someone well-qualified to write the text on your website. A skilled copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, not all copywriters are born equal. Some are extremely talented. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is simple. Here is how you will be able to tell them apart.
Does the writer have his or her own site? Any copywriter who wants to compose web copy must have a website that features their writing bio, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own website, how will they help you build yours? Look at the copy on their site too. If it is riddled with mistakes this is a bad sign.
Do you react well as you are reading the copy on the copywriter's site? This is more involved than simply finding grammatical errors and syntax errors. Does the site copy trigger an emotional response as you read it? Does it make you feel affection for the writer? Does the web copy make you want to follow up and learn more about the writer? Does the copy make other you raring to hire them immediately? Does the copy make you feel like you should click away? Does the website copy cause you to feel mad? These are all important reactions and you must listen to them.
Carry out your background research on the copywriter. Try searching for reviews on forums and independent web sites. It's extremely likely that the only reviews you will come across on the writer's site are going to be positive. Do a search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to provide several references. Be sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
Make sure you spend some time going through the samples furnished by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially vital if the copywriter says he or she is an expert in a specific field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have plenty of options available to you when you're trying to find out whether or not to employ a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation try this and character.